Showing posts with label Accentuate. Show all posts
Showing posts with label Accentuate. Show all posts

16 June 2008

Accentuate PR rises without trace - until you read about it here

It's here at last! (But we're not linking to it.) The brand-spanking new website of Accentuate PR - public relations consultants to (apparently among others) "a Trade Union, political parties and a range of community groups".

Whoo! Not bad, eh?

Well... yeees, it is bad, because it's nonsense.

Accentuballs is a one-man band run by ex-National Front man and long-time friend of Great Fantasist Patrick Harrington, Graham Williamson, and like everybody associated with serial failure Harrington, Williamson has a penchant for making extravagant claims that have no basis in reality, such as:

HOW DOES IT (Accentuballs) DIFFER FROM OTHER PR COMPANIES?

The classic public relations company will be an independent business contracted to promote another company in general, to manage a specific campaign or promote products or services. It may use advertising, press coverage or printed material to build brand awareness and values.

Whilst Accentuate may use these tools too campaigning groups are not usually trying to sell a product or services but a message.

This message is the product. It determines the limits of the marketing strategy and which particular audiences to target. For campaigning groups the message is paramount. The message and the publicity generated will be altogether different from that obtained by the normal PR Company. Accentuate specialises in promoting Campaign groups, whether community groups, single-issue pressure groups or non-establishment political parties. It can also replicate this for individuals. We already list amongst our clients a Trade Union, political parties and a range of Community Groups.

The only place we've seen Accentuballs "strategy" in action is the free post-it-yourself PR-Inside website.

But let's humour Williamson.

His brand-spanking-new Joomla-powered website carries three ringing endorsements, viz:

Graham Williamson has handled or publicity and marketing almost from the beginning. We have found ourselves pitched against multi-million pound organisations. Graham Williamson has been able to present and publicise our position to the media and wider public at a fraction of the cost and is usually more succesful!"

Secretary - Adamsgate Action Group


"We could not have handled the launch of our website without Accentuate's help. They not only promoted the launch but helped focus our message to maximum effect".

National Secretary - National Liberal Party


"Graham Williamson has helped to bring our independent Nationalist Union to the attention of a wider public and helped to devise and implement our recruitment campaigns. He has attended meetings and worked closely with our National Executive at all times. Graham and Accentuate are doing a great job on behalf of ordinary working people in this country who want their views represented and communicated."

President - Solidarity Trade Union


Let's take them in order, shall we?

The Adamsgate Action Group is active in east London, and one of its major successes was a campaign against the construction of a Pentecostal church. Well, of course, ex-National Fronter Williamson worked hard against that - and when you know that the Pastor of the church rejoices in the name Dipo Oluyomi you get a better idea of where the Adamsgate Action Group is coming from.

Oh, did we forget to mention that Graham Williamson is also the Chairman of the Adamsgate Action Group? Well we have now.

The grandly titled National Secretary of the deliberately misleadingly named National Liberal Party is one David Durant. Guess what? Durant is ex-National Front, too. And what's this other name we see on their 20 member roster? Williamson? Graham Williamson? Can't be the same, surely?

Oh, but it is...

Funny thing about the allegedly ultra-successful launch of the NLP website that could not have been handled without Accentuballs' help - nobody noticed then, and they still haven't. We give 'em more publicity than Accentuballs ever did!

Accentuballs is handling the PR for the Great Fantasist's "Moneybomb" campaign, a scheme devised to chalk up £100,000 to the National Liberal Party's bank account by midnight on June 15th. It's well past that deadline now and the "bomb" part of the title seems to be the only part that went according to plan. It bombed. Currently the cheap and nasty webpage put up to milk the moolah is claiming that 205 people have donated £2050 - another resounding success for Harrington and Accentuballs. And almost certainly the biggest load of pony this side of Newmarket racecourse.

And so, inevitably, on to the endorsement from the One Big Vast Huge Useless Onion, general secretary the Great Fantasist. What can we say? What did you know about the Huge Onion before you read it here? 'Nuff said.

So there you go.

Accentuballs - not so much a PR company as a state of mind. As in "delusional".